Lettering with the Masters :: Avril Orloff, July

Avril Orloff is one of Canada’s senior visual practitioners, who has been animating meetings with her graphics since 2006—though she notes that she actually started drawing on walls as a small child (much to her mother’s chagrin). Her fascination with letters also dates back to childhood, when she found a book titled “The Art of Freehand Lettering” at the library and borrowed it every week until she mastered the serif, sans serif, script, and Old English letterforms contained therein. This is not normal behaviour. But it stood her in good stead, especially when she discovered graphic recording and realized she could actually make a living by combining her penchant for drawing on walls with her love of letters! Who knew. Since then, Avril has been using visual tools and processes to help individuals and groups gain clarity, reach alignment, and tell their stories in clear and compelling ways, bringing to her work a keen listening ear, a lively sense of humour, and a deep commitment to help groups move toward their goals in the most enjoyable and meaningful ways possible.